The Ronin Effect: Fishing Frenzy
Scaling Fishing Frenzy’s on-chain economy with Ronin Market 🎣
What Happens When You Build on Ronin
Fishing Frenzy <> Ronin Effect: In just 2 months post-migration to Ronin, DAU jumped 300%, installs surpassed 330K, and revenue grew 10x — all while the game was still in alpha.
Real players, real spending: With 1.3M+ RON in volume and 61% holder distribution, Fishing Frenzy is proof that cozy games can drive serious on-chain activity.
GTM with the Ronin Stack: Ronin Launchpad, Ronin Market, and community-first strategies from the Ronin Growth Playbook fueled Fishing Frenzy’s launch. Builders — this is your GTM blueprint.
From a casual Telegram game to a breakout hit on Ronin, Fishing Frenzy proves that the right blockchain can unlock monetization and player loyalty.
In February 2025, Fishing Frenzy, a cozy, skill-based mobile fishing RPG developed by Uncharted, co-founded by Derek Lau, former VP of Economy and Game Director at Immutable, made the leap from Base to Ronin. What followed was more than a migration — it was a story of growth, community, and vision coming to life.
From Telegram to Scale in 14 Days
Fishing Frenzy began as a Telegram-native game — a cozy, daily fishing RPG that mixed relaxing gameplay with competitive leaderboard loops. It quickly gained traction, but the team at Uncharted had bigger plans: a scalable economy, richer on-chain mechanics, and cross-platform reach.
To achieve this, they required a blockchain built with Web3 gamers in mind. Ronin offered a gaming-focused ecosystem, a player-first culture, and a hypercasual-native community ready to bite.
The entire migration — from Base to full launch on Ronin — took just two weeks. The Ronin Stack gave Uncharted everything they needed to ship fast, stay lean, and go live with confidence:
Before migrating to Ronin:
10K Daily Active Addresses (DAA)
$10K spend in-game
No NFT collections available
After migrating to Ronin:
50K DAA, onboarding 275K new players
$130K spend in-game
Four NFT collections launched via the Ronin Market
Here’s how it happened:
Scaling Fishing Frenzy’s on-chain economy with Ronin Market
Fishing Frenzy leveraged the Ronin Market Launchpad to simplify its go-to-market strategy — minting, selling, and engaging players from day one. With Ronin’s smart contract templates and pre-built UI kits, the team launched quickly and effectively. The Founders Pass mint achieved an 89% whitelist conversion, sold out publicly in seconds, and saw its floor price jump from 120 RON to 474 RON with 61% holder distribution.
Beyond launch, Ronin Market provided the infrastructure to scale a fully on-chain economy across four NFT collections: Fish, Rods, Chests and the Founders Pass. After testing on Saigon, the team deployed to Mainnet in just seven days, completing the entire process in two weeks.
Key Results:
110K NFTs minted
$600K in secondary trading volume
1.2M+ RON in total volume
Multiple Fish NFTs traded per minute
Ronin Market enabled more than transactions — it drove visibility, retention, and meaningful player behaviors at scale.
Building a Retention-Driven Economy
Fishing Frenzy tapped into key strategies from the Ronin Growth Playbook to boost player engagement and retention:
Play-to-Airdrop (P2A): Frenzy Points earned through gameplay, redeemable for rewards
Layered Point System: A multi-step process where players catch fish, cook sashimi, and earn Frenzy Points
Tangible Rewards: In-game items minted as tradable NFTs, increasing player investment
Habit Formation & Behavior Incentives: A simple daily check-in contract, implemented using a template from the Ronin Stack, added a lightweight yet engaging gameplay loop that boosted player retention
Why Ronin?
“Ronin has a very, very strong player base… and that’s what we wanted for our game. We wanted to get it into the hands of as many players as possible.”
— Derek Lau, Co-Founder of Uncharted
The Takeaway: Launch Where It Matters
Fishing Frenzy’s migration to Ronin illustrates exactly what happens when a game aligns with a blockchain designed for players. It’s not about chasing trends — it’s about finding a platform that allows your game to grow, evolve, and connect with players who care.
With Ronin Market’s NFT Launchpad, the team achieved high-intent user acquisition with an 89% whitelist conversion, while its smart contract templates and pre-built UI kits enabled frictionless asset creation, migrating to Ronin in just two weeks.
If you’re building a game with real players and real goals, the choice is simple. Build on Ronin.
Interested in building? Check out our Quick Start Guide or get your project funded with Ronin Ecosystem Grants.