Bringing legendary IP to Web3: a Ragnarok case study
How a new royalty model unlocked $20M in revenue ⚔️
Key Points
Ragnarok Landverse: Genesis <> Ronin Effect: The MMORPG based on the iconic Ragnarok IP generated over $20M in revenue since inception. How did they do it? Find out below.
A Successful Grand Launch: Landverse’s oversubscribed land mint climbed to the #3 collection on Ronin Market after its April debut. Floor prices also surged 2.6x on secondary markets, showing meaningful community demand.
Bridging Web2 <> Web3: The Maxion-powered Landverse team, IP holders at Gravity, and Sky Mavis publishing team collaborated to create an onchain royalty framework that automates fee distribution to IP holders, proving legacy IPs can thrive in Web3.
Ragnarok Online is one of the most iconic franchises in online gaming. In 2024, Ragnarok Landverse: Genesis launched a bold take on the classic MMORPG—and generated $20M in revenue.
In 2025, Maxion launched Ragnarok Landverse: Genesis, and it fast-became one of the top revenue-generating games in the ecosystem. This is more than a migration story: it’s proof that Web3 economies can scale with the right partners, economic design, and infrastructure. In the past two months alone, Landverse has:
Raised over $8.2M in their oversubscribed Genesis Land presale on Ronin Launchpad
Generated over 2.2M RON in trading volume on Ronin Market – the #2 collection of all-time
Sold over $200K in item pack sales on Ronin Store, fueling 876.3K RON in secondary trading
Sustained 2.6x growth in secondary market floor price, maintaining healthy DAU and sticky retention
Here’s how they made it happen:
Bringing iconic IP to Web3 with Maxion & Gravity
Landverse is powered by Maxion, a Web3-native studio focused on helping major Web2 IPs succeed onchain, and Gravity, the original publisher of Ragnarok Online. Together, they introduced a smart contract licensing model on Ronin that redirects marketplace fees to IP holders like Gravity, where a portion of marketplace fees is automatically redirected to IP holders like Gravity. These royalties are enforced onchain and settled the game’s native token – $ION.
This trustless, transparent system made it possible for devs, licensed IP holders, and players to share in the success of Ragnarok’s Web3 journey – all on top of Ronin’s purpose-built gaming infrastructure.
A New Kind of Economy, Built Together
Maxion brought the vision, and Gravity brought the IP. Here’s how the Sky Mavis publishing team helped turn these into an economy that works:
Collaborated on token design and economic architecture to align player incentives with publisher expectations
Helped develop the onchain royalty framework that automates fee distribution to IP holders via smart contracts in the game’s native token – $ION
Provided key infrastructure for revenue-generating releases including Ronin Launchpad’s presale functionality, Ronin Market’s distribution reach, and Ronin Wallet’s user base
The beloved Ragnarok IP serves as a high-impact onboarding funnel, introducing thousands of non-crypto natives to the Ronin ecosystem. These gamers go on to drive meaningful onchain activity, which comes back to the Landverse team and Ragnarok’s IP holders via royalties.
Ragnarok Landverse: Genesis’s success shows that established IPs can thrive on Ronin when paired with thoughtful design and player-first execution. Want to learn more about what that can look like, and what it takes? Dive into the Ronin Growth Playbook.
"Bringing Ragnarok onchain wasn’t just about nostalgia—it was about pushing the limits of what legacy IP can do in Web3. Ronin helped us turn a complex licensing model into a functioning smart contract system, alongside token design and distribution mechanics. It’s a real blueprint for how major gaming IPs can succeed onchain." — Jarindr Thitadilaka, Founder of Zentry
The Grand Launch and an oversubscribed NFT sale
On March 29, 2025, Ragnarok Landverse: Genesis went LIVE, introducing permanent progression, new gameplay features, and a native onchain economy powered by MAX Points. They also hosted a sale of Land Plot NFTs, and the results speak for themselves.
Why this matters
Ragnarok Landverse’s continued success is a working model for Web3 game studios. It shows what’s possible when IP holders, developers, and infrastructure teams build together. It also proves that Ronin is more than a gaming chain—it’s a launchpad for iconic IPs to evolve, unlock new economies, and reach new players.
If you’re building a game with real players and real goals, the choice is simple. Build on Ronin.
Are you a serious builder looking to reach a mainstream audience on Ronin? To request direct access, connect with our BD team on X: @AbuNft
About Zentry, Maxion, and Gravity
Zentry is a Web3 technology company building the metagame ecosystem—a network of interconnected games powered by blockchain. Maxion, Zentry’s flagship game studio, is officially partnered with Gravity, the publisher of Ragnarok. Together, they launched the Ragnarok Landverse: Genesis server on Ronin in 2025. Beyond game development, Zentry also supports the Ronin network as a node validator.